MercadoJá (www.mercadoja.com.br), a Swedish-backed marketplace for financial products in Brazil, is today announcing the acquisition of Konkero (www.konkero.com.br), a platform for comparing financial products and personal finance options, and KeroGrana (www.kerograna.com.br), a platform that offers personal loans online.
MercadoJá was founded in 2018 by a partnership agreement between Zentro Founders, who owned Swedish credit card comparison platform Kortio, and Webrock Ventures, an investment company bridging the Swedish and Brazilian technology markets. MercadoJá started its operations in Brazil by offering consumers a platform to compare credit card deals but later developed to offer consumers additional financial products. In the first quarter of 2020, MercadoJá had more than 130,000 users.
MercadoJá´s acquisition of Konkero and KeroGrana will take place by the formation of Konkero Group which will include Konkero, KeroGrana, and the three properties operated by MercadoJá (CartaoJá¡, MercadoJá and Triunfei). The acquisition enables Konkero Group to accelerate its journey to become a leading affiliate company for financial products in Brazil, providing consumers the best options for a variation of financial products.
Guilherme Prado, CEO of the newly created Konkero Group, comments: “I am very excited about MercadoJá´s acquisition of Konkero and KeroGrana. It empowers us to embark on the tremendous opportunities that the Brazilian market provides, even faster. Konkero Group is now in a position to attack the structural inefficiencies of the payment industry and the consumer banking industry in Brazil.â€
MercadoJá is a marketplace for financial products and services. The online platform allows consumers to compare and acquire a variety of financial products such as credit cards, insurances, and mobile phone plans, to find the best offer on the market.Â
Konkero is Brazil’s largest online personal finance platform with almost two million organic visitors per month. Konkero’s platform allows users to compare hundreds of financial services to find the best offer possible on the market. The platform is for free and also hosts more than three thousand pages of content with personal finance tips and explanations about financial products.
Founded in 2018, KeroGrana is a personal loan financial technology company. KeroGrana has partnered with several banks to offer consumers loans online in a more convenient way. The company also offers personal finance courses through video lessons for anyone who requests a loan through KeroGrana.
]]>FinanZero, a Brazilian fintech that operates as a consumer loan broker, received a new round of investment, raising USD 11 million from Atlant Fonder, Dunross & Co and Vostok Emerging Finance, among other investors.
“FinanZero will improve its technical platform and invest heavily in marketing to increase the visibility of the brand. We have already received more than 3 million loan applications in three years of operation in the Brazilian market,” explains Olle Widén, CEO of FinanZero.
“Today, the Company has a growth of 50% per quarter, which adds up to more than 1 million visitors on our site per month,” adds Widén.
The Company was founded in 2016 by Webrock Ventures, Zentro Global Partners and Olle Widén. That same year, it received an investment of USD 1.25 million from the public fund Vostok Emerging Finance and began the process of expanding its operations. Inspired by the success of the business model in Sweden, FinanZero was created in Brazil, where the fintech market is growing rapidly.
“Brazil remains our favored fintech market globally, and through FinanZero we have one of the best ways to play its extremely attractive consumer finance market. With a strong team, partnerships and growing traction, we are more than happy to continue to support team FinanZero on this exciting journey,” says David Nangle, CEO of Vostok Emerging Finance.
ABOUT FINANZERO
FinanZero is a leading marketplace for loans in Brazil. The business is an independent broker for loans, negotiating the customer’s loan application with several banks and credit institutions, to find the loan with the best interest rate and terms for the consumer. FinanZero handles the lending process from start to finish.
FinanZero has 30 bank partners on its online platform, and is offering a 100% digital and 100% free service for its customers. Among the products offered by the loan marketplace are: personal loans, car loans and mortgage loans. FinanZero is a banking correspondent regulated by law 3.954/11 of the Brazilian Central Bank.
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